Where storytelling meets strategy: Bringing Brand Narratives to Life
I’ve built a track record of success in brand partnerships, entertainment marketing, and content strategy with leading media companies such as BET (Paramount), MACRO, EBONY, and Meredith. I combine storytelling and live event execution to deliver high-impact campaigns and activations that resonate.
Brand MACRO
Helped craft creative strategy for A-list brand campaigns and activations, supporting the on-the-ground execution of the MACRO Pre-Oscars Party, one of Hollywood’s premier awards season events. Assisted with activation development and post-event KPI measurement for the MACRO Lodge at Sundance and Art Basel activations, respectively.
EBONY
Supported the development and execution of two brand-sponsored tentpole events. Led the execution of EBONY’s 2024 Beauty and Grooming Awards Dinner, overseeing logistics while tracking KPIs and post-launch revenue growth. Also collaborated with Content and Brand teams on planning and executing the 2024 EBONY Power 100 Awards and Gala, which garnered global publicity and attracted new partner interest.
Skai Blue Media
Contributed as a member of the experiential activation and client relations team for the Essence Black Women in Hollywood Awards, supporting event execution and client engagement for one of the industry’s most celebrated gatherings. Additionally, contributed to on-the-ground execution and guest management for the launch of BirthFUND.
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